My years working in corporate strategy taught me that every strategic framework, no matter how complex (some I worked on were hundreds of pages long), boils down to just two things:
- Where do you want to go? (Vision)
- How are you going to get there? (Resources)
Vision is the easier one by far. You just dream up a grand idea about where you want the company to be at some target future date. Yes, there’s work in assuring that everybody on the management team truly shares and believes in the vision, but that’s a pretty stratightforward sales job for the CEO.
By the way, this same process applies at the individual level, too, for anyone who wants to achieve a major goal by some point in the future. The easy part of the strategy is deciding you want to be thinner, healthier, richer, or more famous.
But the much harder part, for companies and individuals alike, is figuring out ‘How to get there’….